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box office bomb
In the motion picture industry, a box office bomb or box office flop is a film that is viewed as highly unsuccessful or unprofitable during its theatrical run, sometimes preceding hype regarding its cost, production, or marketing efforts. Generally, any film for which the production and marketing costs exceed the combined revenue recovered after release is considered to have "bombed".
Gauging the financial success of a film is difficult, and because there is no reliable definition, what makes a ''box-office bomb'' can be very subjective. Not all films that fail to earn back their estimated costs during their theatrical runs are bombs,〔 and the label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce, and sometimes in conjunction with middling or poor reviews (though critical reception has an imperfect connection to box office performance).
==Causes of a film's failure==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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